Aeronith is very light (2.7 times lighter than titanium, and 1.7 times lighter than standard aluminum) and also durable. The formation process (which is patented by Hublot) boils aluminum in some manner as to create air bubbles. When it dries, Aeronith takes on a foam-like texturing, and the pores are said to be filled in with a special polymer. I don’t know how much Aeronith will be used in future watch production, but I have a feeling Hublot and its sister brands will make use of the exotic material when they see fit – such as for these 10 unique watches. The issue is that each case is simply very time consuming to produce.Each of the 10 debut Zenith watches las vegas Replica Defy Lab watches has a slightly different look mixing silver and gold-toned hour markers and hands with different dial and strap colors. It feels a bit like Zenith’s prototype collection where they tested out what the production models might look like – but honestly each looks cool (I’m partial to the green). Buying one of these 10 pieces (which are all sold out) came with some special perks. Not only do you as a customer get to be at the launch event with us members of the watch media, but they also get to take a watch home with them. The buyers of each of these piece unique watches also get a Zenith manufacture visit, an “exceptional gift box,” (which I will admit is pretty nice) as well as rare bottles of Chateau d’Yquem Sauternes white wine.
Mr. Jean-Claude Biver recently invited aBlogtoWatch into his home for a candid interview about where the high-end Swiss watch industry is going, and where it has come from. Brimming with stories and explanations about the companies and people who make some of the world’s most iconic or interesting watches and leader of the LVMH Watch Division that puts TAG Heuer, Hublot, and Zenith under his supervision, Jean-Claude Biver delights us with his personality, humor, wit, and rich collection of stories that make being a watch enthusiast all the more tangible for us.
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Jean-Claude’s opinions and insight are important because he is considered today’s most effective and talented watch brand manager when it comes to innovative marketing practices, synergistic “bridge-building” relationships, and helping to bring interesting products to market. A life-long veteran of the Swiss watch industry, Jean-Claude Biver is also a seasoned watch collector himself. Being personally interested in timepieces has arguably allowed this “product-focused” luxury watch brand executive to bring the most compelling products to market, while also satisfying his own expectations for product quality and design.
Jean-Claude Biver currently directly manages or oversees TAG Heuer, Hublot, and Zenith, which are LVMH portfolio brands. He has a broad level of oversight and power to set actions in motion. Jean-Claude has earned a unique status in the watch industry because he is known for having an accelerated ability to “get stuff done,” which is usually a serious challenge as watchmakers are typically known for their conservative stance toward taking new actions and making “risky” decisions. One can easily attribute a lot of Jean-Claude Biver’s success to simply being able to get more things done than many of his colleagues.
At this point in his career, Jean-Claude Biver works out of choice much more so than out of necessity. To him, the ability to bring fun watches into existence seems to make it all worth it. Once keenly interested in all areas of the industry, more recently Jean-Claude Biver has had the fortune which allows him to narrow his focus on his brands and colleagues. With that said, we always relish in hearing stories about the people and occurrences that helped make the watch industry – both the beautiful and fractured parts – what it is today.